en.malanginspirasi.com – OpenAI is expanding its advertising business on ChatGPT by testing a new visual advertising format designed to appear alongside the platform’s image-generation experience.
The new format is being introduced as the artificial intelligence company looks to develop advertising options that can help businesses reach consumers while they are exploring products, services, and ideas through ChatGPT.
OpenAI announced the new advertising format on October 5, 2026.
The initial test is being conducted in the United States with a limited group of advertisers.
Unlike images generated in response to a user’s prompt, promotional content will be clearly identified as advertising.
OpenAI said the advertisements will remain separate from the content generated by ChatGPT.
The company described the format as a way for brands to present products and services in a more visual and contextual manner.
Instead of relying solely on traditional advertising formats, businesses can use visual content to demonstrate products, provide inspiration, or illustrate how a service could fit into consumers’ daily lives.
The move comes as ChatGPT continues to expand its global user base and becomes an increasingly important platform for businesses seeking new ways to reach potential customers.
OpenAI said ChatGPT is now used by approximately 1.2 billion people every week.
Advertising has become an increasingly important part of OpenAI’s commercial strategy as the company seeks to make its AI services accessible to a broader audience while maintaining subscription-based products.
The company has also been expanding ChatGPT Ads geographically.
In September 2026, OpenAI announced that its advertising platform had expanded into several Southeast Asian markets, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, as well as Taiwan. The expansion brought ChatGPT Ads to more than 60 countries.
OpenAI previously said its advertising business had reached an annualized revenue run rate of approximately US$1 billion less than 200 days after its initial launch.
The latest visual format represents another step in the development of that advertising ecosystem.
More Tools for Advertisers to Track Results
Alongside the new visual advertising format, OpenAI is also expanding measurement capabilities for advertisers.
The company is working with technology and measurement providers to allow businesses to connect conversion data from systems they already use with their ChatGPT advertising campaigns.
OpenAI said integrations involving Hightouch, Tealium and LiveRamp will enable advertisers to transfer conversion information from their existing systems to ChatGPT Ads.
The company is also supporting a range of attribution providers covering websites and mobile applications.
These include AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin.
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Additional partnerships with marketing measurement companies such as Fospha, Measured and INCRMNTAL are intended to give advertisers more ways to evaluate campaign performance.
The expanded measurement infrastructure is significant because advertisers increasingly want to know not only how many people see an advertisement, but also whether those interactions eventually lead to purchases, registrations or other business outcomes.
Ads Remain Separate From ChatGPT Answers
As it develops its advertising platform, OpenAI continues to emphasize the separation between advertisements and ChatGPT’s responses.
The company says advertisers do not receive access to users’ private conversations. Ads are also clearly marked so users can distinguish promotional material from AI-generated content.
OpenAI has previously stated that advertising should not determine the answers produced by ChatGPT. In other words, an advertiser’s presence on the platform is not supposed to influence how ChatGPT responds to a user’s questions.
The visual advertising test follows the same principle.
For now, the new format is being tested in the United States. OpenAI has not announced when the visual ads will become available in other markets.
The company is expected to use feedback from advertisers and users during the testing period to determine how the format should develop.
A New Direction for Digital Advertising
The introduction of visual ads on an AI platform highlights how digital advertising is beginning to move beyond conventional search engines, social media platforms and websites.
Consumers increasingly use AI assistants to research products, compare options and explore ideas before making purchasing decisions. This creates a new environment in which advertising can potentially appear closer to the point where a consumer is considering a decision.
For OpenAI, the challenge will be balancing that commercial opportunity with the user experience that has helped make ChatGPT one of the world’s most widely used AI services.
The company will therefore need to ensure that advertising remains clearly distinguishable from AI-generated responses while providing useful tools for businesses to measure whether their campaigns are delivering meaningful results.
