en.malanginspirasi.com – Indonesia Corruption Watch (ICW) has revealed that approximately Rp14.7 billion in public funds was allocated through contracts with a company linked to celebrity and government official Raffi Ahmad for influencer and promotional work between 2024 and 2026.
The watchdog identified eight procurement packages totaling Rp14,696,955,002 awarded to PT Rans Animasi Indonesia by two ministries: the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) and the Ministry of Marine Affairs and Fisheries (KKP).
ICW released the statement that public can access on https://cloud.antikorupsi.id/s/kqfxf2wQaRxYdwB?openfile=true.
According to ICW’s review of data from the government’s INAPROC procurement portal, Kemendikbudristek’s Museum and Cultural Heritage unit signed five packages in 2024 worth roughly Rp3.9 billion.
These covered YouTube videos on the RANS Entertainment channel, Instagram Reels and Stories on the @raffinagita1717 account, TikTok content, and Raffi’s attendance at government events aimed at promoting museums and cultural sites.
The KKP awarded three larger packages in 2025–2026 totaling about Rp10.8 billion.
These involved “influencer engagement” services, including promotion of fisheries initiatives and the Kampung Nelayan Merah Putih (Red-and-White Fishing Village) program in Cemaga Utara, Natuna.
ICW raised several red flags.
The group questioned the efficiency of spending large sums on influencer content at a time when the government has emphasized budget cuts, including reductions in transfers to regions and village funds.
It also pointed to procurement specifications that appeared tailored to specific accounts and platforms associated with Raffi, as well as limited transparency on the measurable benefits of the campaigns.
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A further concern is potential conflict of interest. Raffi Ahmad was appointed Special Presidential Envoy for Youth and Arts Development in October 2024. Several of the KKP contracts were signed after that appointment.
ICW noted that PT Rans Animasi Indonesia is majority-owned through entities connected to Raffi, who also serves as a commissioner.
“In the midst of calls for budget efficiency, two ministries allocated Rp14.7 billion to contract a company linked to Raffi Ahmad for influencer services,” ICW stated in its report titled “Taxpayers’ Money for Buzzer Spending.”
The organization has called for full document transparency, comprehensive audits of the contracts, and a review of whether such influencer partnerships are necessary or appropriately priced.
The findings have sparked public discussion about the use of state budgets for celebrity-driven promotion and the boundaries between public office and private business interests.
As of the latest reports, neither the ministries nor Raffi’s representatives had issued detailed public responses to ICW’s specific demands.
