en.malanginspirasi.com – Real Madrid and England midfielder Jude Bellingham has stepped into the spotlight as the latest face of Icon Cotton Stretch underwear line by Calvin Klein.
The 23-year-old football star poses shirtless in the brand’s minimalist styles in a campaign photographed by Oliver Hadlee Pearch in Madrid last August.
The images and accompanying video show Bellingham in a range of pieces from the collection, including the Boxer Slim, Boxer Brief, Low Rise Trunk, Hip Brief, and the new Icon Cotton Stretch Shine Trunk featuring a shiny Infinity Bond logo waistband.
Shot against clean, pared-back backgrounds, the campaign captures the player at his most natural while nodding to his signature on-field celebrations.
Bellingham shared his enjoyment of the project.
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“I really enjoyed working on this campaign. I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”
The campaign launched globally on November 2 across Calvin Klein stores, the brand’s official website, social platforms, and high-impact outdoor placements.
Netizen Reactions
Social media lit up immediately after the drop.
Fans flooded Instagram, X, and YouTube with thirsty praise, calling the shots “insane,” “a masterpiece,” and declaring their eyes “blessed.”
One popular comment summed up the mood with “I am wetter than water,” while others wrote variations of “Need him badly,” “He’s so gorgeous and photogenic,” and “Calvin Klein know exactly what we want.”
Comparisons to David Beckham’s iconic underwear campaigns surfaced quickly, with users hailing Bellingham as one of Britain’s most marketable athletes alongside the former England captain.
Many celebrated the midfielder’s chiseled physique and confidence in front of the camera.
Former Real Madrid teammate Toni Kroos provided the standout reaction, simply commenting “WTF” under one of Bellingham’s posts.
The short, laughing response from the retired German midfielder drew widespread amusement online, with fans and accounts sharing screenshots of the exchange.
Ex-teammate Lucas Vázquez added an elongated “Okayyyyyyy” in a similarly playful tone.
Overall, the response has been overwhelmingly positive and humorous, blending admiration for Bellingham’s modeling debut with the usual football-banter energy that follows any high-profile off-pitch move by a star of his stature.
