en.malanginspirasi.com – Global pop star and BTS member Jung Kook takes center stage in the third installment of Fall 2026 “Feel the Fit” Calvin Klein denim campaign.
Officially launched globally on Wednesday, September 16, 2026, the campaign celebrates the instant transformation and confidence that comes with finding the perfect pair of jeans.
Directed and photographed by Renell Medrano, the spot opens with Jung Kook pulling on his Calvin Klein jeans.
The sharp sound of the zipper sets the beat into motion, triggering his signature effortless energy and powerful dance choreography.
The campaign is soundtracked by two classic Billboard hits: Bobby Brown’s “My Prerogative” and Average White Band’s “Cut the Cake.”
Speaking on his long-standing partnership with the brand, Jung Kook shared:
“After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans. There’s something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun.”
The Fall 2026 collection introduces two key denim silhouettes: the ’90s Straight Jean and the Baggy Jean.
The ’90s Straight Jean is a redefined classic silhouette offered in washes ranging from deep indigo to warm mid-blue, styled with light autumn layers.
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Meanwhile, the Baggy Jean features an oversized, ultra-loose fit designed for effortless movement in a classic medium-blue wash.
Billboard also released an exclusive behind-the-scenes video showcasing Jung Kook’s smooth dance moves and celebratory applause at the conclusion of a successful shoot.
Jung Kook, who was named Calvin Klein’s Global Brand Ambassador in 2023, continues to showcase his immense global influence in both fashion and music—highlighted by his solo single “Seven” (feat. Latto) debuting at No. 1 on the Billboard Hot 100 in July 2023.
The new campaign is currently rolling out worldwide across Calvin Klein retail stores, website, social platforms, and out-of-home displays.
