en.malanginspirasi.com – PT Rans Entertainment Indonesia Tbk (RANS) has issued a detailed clarification on its official Instagram account, @newsrans, regarding government contracts totaling approximately Rp14.7 billion awarded to its subsidiary, PT Rans Animasi Indonesia, for influencer and promotional campaigns with two ministries between 2024 and 2026.
The contracts came under public and watchdog scrutiny after Indonesia Corruption Watch (ICW) highlighted them.
ICW reported that the Ministry of Education, Culture, Research, and Technology (now associated with the Ministry of Culture/Kemenbud) and the Ministry of Marine Affairs and Fisheries (KKP) allocated a combined Rp14,696,955,002 through multiple procurement packages.
These covered content placements on platforms including YouTube (RANS Entertainment), Instagram and TikTok accounts linked to Raffi Ahmad and Nagita Slavina (@raffinagita1717), as well as event appearances.
The education/culture-related packages totaled around Rp3.9 billion (primarily for museum and cultural heritage promotions in 2024), while KKP accounted for about Rp10.8 billion across three initiatives in 2025–2026 focused on fisheries, marine resources, and related programs such as fishing village development.
RANS confirmed the figures in an official statement, breaking them down as one Rp3.9 billion campaign with Kemenbud and three KKP campaigns totaling Rp10.796 billion.
Also Read:
The company emphasized that the amounts were set according to its standard commercial rate card applied to other clients and encompassed far more than social media posts.
Costs covered content production, travel, logistics, influencer appearances at events, off-air programs, and additional promotional activities.
RANS reported delivering more than 150 outputs across the campaigns, which collectively generated over 52.6 million views on digital channels.
The company stressed that all collaborations followed proper procurement procedures via transparent platforms such as Inaproc.id and e-catalogue, complying with administrative, technical, and commercial requirements.
It positioned the work as professional services aligned with good corporate governance.
Raffi Ahmad, a major figure behind RANS and currently serving as the President’s Special Envoy for Youth Development and Arts Workers, has drawn particular attention due to potential conflict-of-interest concerns raised by ICW.
The watchdog also questioned aspects of the procurements amid broader government budget efficiency efforts and called for audits by relevant oversight bodies.
The Corruption Eradication Commission (KPK) has indicated it will examine the ICW report.
Celebrities associated with related promotional content, including Desta, Ariel NOAH, and Gading Marten (of the group Dudas Minus One), publicly supported or clarified their involvement in a video response.
They noted that certain travel and promotional projects promoting local tourism, UMKM, and related themes predated the controversy and operated on standard professional rates rather than absorbing the full contract values.
Public reaction online has been mixed. While some acknowledged the detailed breakdown and reported reach metrics, others expressed frustration, with comments dismissing the lengthy explanation or criticizing the use of public funds for high-profile influencer work.
The episode underscores ongoing debates in Indonesia about the role of celebrity influencers in government communications, procurement transparency, value for money in digital campaigns, and the boundaries for public officials with private business interests.
RANS maintains the projects were executed professionally and delivered measurable digital engagement in support of museum visitation and fisheries awareness goals.
Further reviews by oversight institutions are expected.
