en.malanginspirasi.com – The Faculty of Agricultural and Forestry Bioindustry, Brawijaya University (FBiPK UB), through its Integrated Education Laboratory, held the MlijoHUB Academy: Entrepreneurship and Digital Marketing Training for Family Economic Strengthening.
This activity is part of the Community Service Program in the Villages Around Campus (KLK), a priority program of UB’s Rector.
Held in the Wood Working Room, FBiPK UB’s Integrated Education Laboratory, the training featured two main topics. Angga Setiawan, S.P., M.M.
He delivered the Basics of Entrepreneurship, while Andira Dwi Wiranugraha delivered the Digital Marketing topic.
In the first session, participants gained an understanding of the entrepreneurial mindset, how to identify business potential, determine target consumers, and develop products and services according to market needs.
Participants gained encouragement to explore the potential available in their surroundings as business opportunities that could help increase family income and economic resilience.
The training continued with digital marketing materials, covering the use of social media as a promotional tool, creating engaging product content, strengthening business identity, and how to build communication with potential customers.
Mastery of digital marketing is expected to help people introduce their products more widely and increase business competitiveness.
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Through these activities, participants not only gained theoretical knowledge but were also encouraged to develop realistic business ideas that align with their abilities and resources.
Entrepreneurship and digital marketing skills are crucial amidst changing consumer patterns and the development of technology-based economic transactions.
The Dean of FBiPK UB stated that this activity demonstrates the faculty’s commitment to providing tangible benefits to the community surrounding the campus.
“We encourage the FBiPK UB Integrated Education Laboratory to become an open learning space for both the academic community and the community. Residents of the Kampung Lingkar Kampus can utilize this facility to learn, improve skills, and develop various productive activities that can strengthen their family’s economy,” said the Dean of FBiPK UB.
FBiPK UB’s support for the Kampung Lingkar Kampus program is demonstrated through the openness of its facilities, the involvement of lecturers and professionals, and the provision of training tailored to community needs.
The Integrated Education Laboratory does not only function as a learning and practice space for students, but also serves as a collaborative space between the campus and the community.
Through the MlijoHUB Academy, the Kampung Lingkar Kampus community has the opportunity to use the laboratory facilities as a place to study, practice, exchange experiences, and develop productive skills.
This openness will expand community access to knowledge and skills that were previously primarily developed within the university environment.
The existence of the Integrated Education Laboratory as a shared learning space also enables the development of advanced training and business mentoring.
Through this ongoing process, the community not only gains initial knowledge but also receives support in improving products, developing marketing strategies, and building business networks.
The MlijoHUB Academy aims to be a gateway to strengthening community entrepreneurship.
The Output of The Training
After completing the training, participants can identify business opportunities, improve business management, utilize digital technology for marketing, and build self-confidence in developing independent businesses.
It also supports #UniversitasBrawijaya_SDG4: Quality Education through improving community knowledge and skills, #UniversitasBrawijaya_SDG8: Decent Work and Economic Growth through strengthening entrepreneurship and productive economic activities, and #UniversitasBrawijaya_SDG17: Partnerships to Achieve the Goals through collaboration between universities and the community.
Through the MlijoHUB Academy, FBiPK UB strives to make the Integrated Education Laboratory an inclusive, open, and beneficial learning space for the community.
This synergy between the campus and the community can generate new businesses, strengthen family economies, and improve
